Translogik continues to expand its global sales & marketing efforts, both via conventional advertising & promotional channels, and increasingly, in the form of digital marketing campaigns.

High visibility advertisements have been placed in many of the leading mining and OTR trade magazines, together with banner & sponsored ad's on their companion websites, and sponsorship of weekly industry newsletters. A highly targeted, global Pay-Per-Click (PPC) search engine campaign has been driving significant growth in visitor traffic to the website, up in excess of 500% since the beginning of this year.

The sales team are now seeing this increased traffic translate into leads for our state-of-the-art tyre management products and technology. As a consequence, a new sales executive was recently recruited to manage customer relationships, sales enquiries, order management and logistics.

As an additional benefit, the increasing market awareness and appreciation of the Translogik brand and product portfolio, has allowed us to gain four new distributors in key geographic regions, Australia, Japan, Asia and Latin America. A stated strategic goal of the Translogik business plan is to partner with major local distributors in order to accelerate market adoption, and provide rapid, high quality technical and after-sales support to our end-users.

Translogik continues to present its technology to interested companies across the globe. We were recently invited out as guests to South Africa by our partner, Rema Tip Top (www.rema-tiptop.com), to give a presentation on the iTrack OTR TPMS system, to a major global mining conglomerate, and have further visits to Chile and the US coming up over the next few weeks. Translogik will be attending the TIA OTR Conference in February.